Whatever gets measured gets optimized, or when a measure becomes a target, it's no longer a good measure. [Wikipedia](https://en.wikipedia.org/wiki/Goodhart%27s_law) [[In the Limit]] it can create the [Cobra Effect](https://en.wikipedia.org/wiki/Perverse_incentive) where Indians were rewarded for catching cobras, so they ended up **breeding** cobras so they could catch them. #stub #published 2025-01-26