From [Here's Why Automaticity Is Real Actually](https://www.astralcodexten.com/p/heres-why-automaticity-is-real-actually): > Suppose there is a good idea. People will be attracted to it. It will gather momentum. Eventually it will have made all the true claims it can make, but it won’t have used up its hype. Its momentum will carry it forward into making false claims and doing bad things. #stub