Think of user experience by managing emotional energy, or "Psych," during interactions. Each interaction either adds (+Psych) or depletes (-Psych) emotional energy. The amount of Psych users enter your experience depends on context. If users hit 0 Psych, they drop out of your experience.
https://darius.com/increase-funnel-conversion-with-psych-7378d51c4caf
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#published 2025-04-04