Approach [championed](https://casnocha.com/reid-hoffman-lessons?utm_swu=6146&ref=blog.superhuman.com) by Reid Hoffman: *..we were once discussing whether it’d make sense for him to travel to China [...] A variety of possible good reasons to go, but none justified a trip in and of itself. He said, “There needs to be one decisive reason. And then the worthiness of the trip needs to be measured against that one reason. If I go, then we can backfill into the schedule all the other secondary activities. But if I go for a blended reason, I’ll almost surely come back and feel like it was a waste a time.”* Opposite of the [[Franklin's Balance Sheet]] #published 2025-01-19